Digital Life Sacrifice, a campaign started by Alicia Keys, where the celebrity dies a digital death on the most popular networking platforms like Facebook and Twitter so as to raise awareness for World Aids Day on Wednesday, December 1st and to raise money for the Keep a Child Alive foundation.
Keys solicited other stars like Kim and Chloe Kardashian, Ryan Seacrest, Serena Williams, her husband Swizz Beatz, Elijah Wood, Justin Timeberlake, Usher and Lady Gaga. Each celebrity have filmed their “last tweet and testament” videos.
All in all, the fan base of these celebrities add up to millions, Lady Gaga having 7 million Twitter followers and 24 million Facebook fans alone, will miss these celebrities’ presence online.
The 29 year old Grammy-winning singer, Keys said it was “really important and super-cool to use mediums that we naturally are on”.
“It’s so important to shock you to the point of waking up,” the R&B singer said. “It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.”
Each celebrity who was contacted has reportedly accepted Key’s request to join in her campaign. And the hope is, that all people will join in the initiative, not just the famous.
The social media statement will continue until the organization raises at least one million dollars.
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