Men’s Fashion Advertising Negatively Effected by Recession

Men’s fashion advertising has taken a beating especially after recession crept in. Companies like Replay are trying to do a Pan-European advertising strategy but it somehow is not picking up.

Recession is being used an excuse by most companies to spend less on advertising and also to cut costs in the way of cutting salaries and incentives. While many people lost jobs during the recession, the business and markets are picking up. However, there are no indications of salaries being hiked back or even incentives being given again.

Advertising agencies continue to suffer losses as most businesses see this as a great opportunity to look for alternative mediums to advertise. Men’s fashion advertising has become almost nonexistent, and with the few premium brands that have continues to advertise, it is difficult to say how much revenue ad agencies that specifically cater to targeting the male audience have made.

The figures are sketchy and future does not look bright either. Most men who bought expensive denims have now begun to avoid splurging on clothes directly or indirectly because companies are not willing to pay normal salaries and incentives, though recession is long gone. The future of men’s fashion advertising really seems to have a lot of holes, like the denim pictured above.