Amazon's answer to Apple's iPad has been revealed recently.
Kindle Fire: Amazon's Answer to Apple's iPad
The Kindle Fire has a 7-inch display, runs on Google's Android software. The Amazon Kindle Fire allows video and music streaming and Web browsing via Wi-Fi, though full range of apps is still not made public.
Jeff Bezos, CEO of Amazon, is eyeing the Fire will catch on where other rival tablets - Hewlett-Packard and Research in Motion - have fallen short.
The unveiling of the Fire comes a month before Barnes & Noble's planned rollout of the Nook Color 2. All of which means plenty of e-reader and tablet choices for consumers this upcoming holiday season.