Wednesday, July 20, 2011

Hi-tech UNICEF Trick-or-Treat Box - - To increase fundraising using mobile technology

This year is going to ring in a new wave of charity options when it comes to the Halloween season thanks to the new and improved UNICEF Trick-or-Treat Box. It has officially received a high-tech upgrade via an embedded Microsoft chip that allows potential donators to give even more online than they traditionally do through the availability of loose change around the house.

Hi-tech UNICEF Trick-or-Treat Box

The idea behind this hi-tech UNICEF Trick-or-Treat Box came from a Microsoft and PSFK-sponsored study that looked at ways to increase fundraising using mobile technology. Although UNICEF is still working out all the kinks, the basic concept is pretty much in place: Users scan the Microsoft Tag on the side of the boxes with their cell phones, which brings them to a special website featuring activities for kids as well as educational information about where UNICEF’s dollars are going. The option to donate more will also be on the website.

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