The Swedish brand H&M offered a preview to their spring 2011 collection, that will be launched in stores at the beginning of the year. If you’re a fan of this brand – and who isn’t, especially after their collaboration with Lanvin – you’ll definitely see a great and fashionable style in the new pieces and you will like the collection.
They chose the prettiest, most feminine colors, like pink, coral and salmon, turquoise and light brown, as well as a variety of sweet prints: vertical stripes, floral prints, graphics and color blocks. We love the diamond print bell-shaped dress with three quarters sleeves and the gorgeous heels and believe that these will have great success among the fashion-passionate consumers.
Maxi is the new length for skirts and dresses, according to H&M. This length is most appropriate for taller women, but it can look good on petite women as well, when worn with high heels. The fluidity of such a dress is very comfortable. The capes are still in for spring, made of lighter fabrics, of course, and combined with shorts or dresses. Beware of the mini denim dress: it might just be the next “it” item.
The overall aspect of the collection is feminine and romantic. You will find boho-chic combos like the white peasant dress worn with a vest, urban looks like the leather shorts with a silk shirt, 70s inspired outfits like the ankle striped pants and trench coat. Make sure you check out the entire collection in the video look book that H&M launched recently, starring the gorgeous Frida Gustavsson (see below):