Friday, November 19, 2010

Olsenboye: From Mary-Kate and Ashley Olsen - - A Travel-inspired Line With Tremendous Sense of Style


 Mary-Kate and Ashley Olsen are famous for their tremendous sense of style, which made them create their own line. Olsenboye is a travel-inspired line, sold exclusively at JC Penney.



Since the major theme of the brand is traveling, it is no wonder that cities from around the world can be found throughout the collection, in various shapes and interpretations. This season, London is the journey that fashionistas take, at least when it comes to what they’re wearing! We have graphic tees with the British flag and double-deckers, as well as punk-inspired items: red and black plaid is used for handbags, skirts and tops. This results in an edgy, rock look, but with a soft side.

 There are cute dresses to choose from, which can be styled casually or for parties, depending on the accessories. Speaking of which, the line comes with comfortable shoes, like flat boots, but also with must-have heels: you want to be comfy while traveling, but you want to look your best once you get to your destination. The bags are large, cross body, so that they can carry a lot of stuff and be easily carried. The foldover bag has the advantage of taking two shapes: large tote or smaller handbag. And for keeping you warm, striped cardigans or fleece hoodies are the solution.

Baseball tees are sweetened with cute girly illustrations, while heels and small purses are toughened with studs. Olsenboye manages to bring together the extremes. A nice recurrent motif is the piece sign, in the brand’s logo as well as though the collection.



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