Google has always tried to embrace as much of services able to offer its users. The latest case happened today with the launch of an online boutique, available at boutiques.com.
This new Google service aims to be the door to its shop, but with special features, it is not just a simple showcase of products.
The big news that is behind this service has to do with the ability to interpret the tastes of each client and present alternative proposals and that probably will like who is buying. It is in the background the role that employees of such stores do, but having a basis for proposals much broader than this type of accommodation.
The basis of this technology stem from the purchase last April, the company Like.com. Associated with this new system to support the purchase is a powerful learning algorithm and a computer vision system.
The algorithm was fed by several people, which are taken as understood in the fashion world, and allowed it could give help in the selection and presentation of proposed alternatives to many clients.
Will still be possible for all who wish to open their store in Boutiques.com. Thus the supply of products will be even more extensive and sophisticated.
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