Former Accel Partners’ associates, Avid Larizadeh and Kiyan Foroughi have started this new e-commerce venture called Boticca. It will serve as a marketplace for all kinds of accessories, especially jewellery. You might ask what is new about this one? Founder Kiyan Foroughi says: “The most singular thing about the site is how the site combines fashion aesthetics and ecommerce usability in a way that hasn’t been done to date.” In other words, it design, content and community features are much better than what you will usually find on other such sites.
You will be able to search the products based on categories such as bags, jewellery etc, and also on the basis of the designer name. What is great is that you will also get to know about the designer’s background and also get to interact with them. To know what is the favourite of others, you can also see the most popular products on the site. A commentary on each design will help you better in making your choice.
The Boticca team includes Chiara Cirella, who was a designer for the Italian National Opera. She finds out the most unique and most beautiful designs from all over the globe. You can be sure to get the best that money can buy on their site.
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