Much like its title, Sajid Nadiadwala’s Housefull saw packed houses through the weekend getting the biggest opening of the year so far. Being the first release after the 2 month dry spell at movie theatres post IPL, audiences were keenly awaiting a film. The star value (Akshay Kumar, Riteish Deshmukh, Deepika Padukone, Lara Dutta, Arjun Rampal), huge promotions and comedy genre ensured strong audience. The opening weekend collection has exceeded Rs 30 cr (nett) mark and the business is still going strong.
However with the strong opening that the film has got, trade circles are comparing the business of Housefull with that of last year's blockbuster hit 3 Idiots . The makers have also come out with ads which boast of huge collection figures which have made the aam junta believe to an extent that it is bigger than 3 Idiots . Now that is preposterous and clearly blowing things out of proportion for some gimmickry publicity.
The coming week sees the release of two big films. Yash Raj Films Badmaash Company starring Shahid Kapoor and Anushka Sharma and directed by actor Parmeet Sethi is the first release and it’s important to see if it bails out Yash Raj Films after successive flops from Dil Bole Hadippa to Pyaar Impossible.
Gurinder Chadha’s English film It’s a Wonderful Afterlife is the other release starring international actor Sendhil Ramamurthy and Shabana Azmi. This comedy film will also be released in a Hindi version titles ‘ Hai Marjaawan ’.
The movie, which did a net business of Rs 305 million (Rs 30.50 crore) in its opening weekend and approximately Rs 50 million (Rs 5 crore) net on Monday, has gone on to do tot net collections of approximately Rs 41.50 million (Rs 4.15 crore) on Tuesday.
However with the strong opening that the film has got, trade circles are comparing the business of Housefull with that of last year's blockbuster hit 3 Idiots . The makers have also come out with ads which boast of huge collection figures which have made the aam junta believe to an extent that it is bigger than 3 Idiots . Now that is preposterous and clearly blowing things out of proportion for some gimmickry publicity.
The coming week sees the release of two big films. Yash Raj Films Badmaash Company starring Shahid Kapoor and Anushka Sharma and directed by actor Parmeet Sethi is the first release and it’s important to see if it bails out Yash Raj Films after successive flops from Dil Bole Hadippa to Pyaar Impossible.
Gurinder Chadha’s English film It’s a Wonderful Afterlife is the other release starring international actor Sendhil Ramamurthy and Shabana Azmi. This comedy film will also be released in a Hindi version titles ‘ Hai Marjaawan ’.
The movie, which did a net business of Rs 305 million (Rs 30.50 crore) in its opening weekend and approximately Rs 50 million (Rs 5 crore) net on Monday, has gone on to do tot net collections of approximately Rs 41.50 million (Rs 4.15 crore) on Tuesday.
With this, the five day net business of the comic-caper in India adds up to Rs 396.50 million (Rs 39.65 crore).
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