Gucci, the Italian fashion and leather goods label, has worked again with the Dutch fashion photographer duo comprised by Inez van Lamsweerde and Vinoodh Matadin (better known as Inez & Vinoodh) in order to create the new Gucci fashion campaign for the upcoming cold seasons.
In fact, the artists have taken interesting pictures for the new Gucci collection with sexy and good-looking models such as Anja Rubik, Natasha Poly, Raquel Zimmermann, Myf Shepherd, Gerhard Freidl, Adrian Bosch, Abbey Lee Kershaw, Matvey Lykov, Jacquetta Wheeler, Jamie Bochert, Dree Hemingway, Christian Brylle and Benoni Loos. The intention was to reflect the best characteristics of the Autumn-Winter 2009-2010 collection designed by the fashion house.
This time, Inez & Vinoodh opted for a more classic and basic theme if we compare it with the CAMPAIGN FOR SPRING-SUMMER 2009 COLLECTION, which was surrounded by a forest atmosphere. This way, the new Gucci campaign show the models with straight haircuts while they are wearing the most representative “wintry” designs of the new Gucci collection. Also, a white background is used. We can say these ads reflects a very current fashion aesthetics.
In this series of images produced for the campaign, you can see a sort of representation of the Gucci style where the models are wearing (mainly) black garments, but combined with some shades of blue and turquoise (cyan) on dresses, pants, jackets and shirts.
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