Artistic Touch of Mauritz Escher for Volkswagen’s Latest Advertising Campaign!

Creative advertising is no doubt inspired by art and very often we see creative teams paying tribute to rare art through the copies they create for different brands. For instance advertising agency DDB New Zealand has used sketches of renowned graphic artist Mauritz Escher for the latest Volkswagen VW4Motion ad campaign.

A car doesn’t really fit in these intriguing Escher drawings which create terrific illusion using many stairs and water but the message is right there about appeal and challenge of the impossible and unreal motion. Escher’s themes were related to motion and he created awesome illusions with movements. Look at all three prints. The stairs seem to be all wrapped up and even the water seems to be all wrapped up. The stairs, water seem to be going up as well as coming down.

Such fantastic art needs to be brought into public memory time and again and kudos to the creative teams who use these images to create copies. They may face criticisms for not being original and using other’s art. But advertising is an art of selling and it does not really matter if they use great artist works as long as they give due credit and make the copy relevant. It is refreshing indeed to see such images crop up in a time when the modern world is obsessed with the present. They remind us of creative geniuses of the past!