Brazilian juice company, do bem has released a new ad for their acai juice. The ad was created for do bem by Hardcuore with art direction and animation by Breno Pineschi and Rafael Cazes.
The do bem ad features animated chocolate and vanilla wafers accompanied by various other snacks and desk stationery items transforming into a small keyboard on which a pair of hands plays a remix of Carrapicho’s ‘Tic Tic Tac.’
How the commercial relates to juice is unclear (although, there is somehow a random glass of what can be assumed is the do bem acai juice that does find its way to a bird) but the colorful and playful commercial does create a bizarre and adorable scene.
do bem™ - Açaí Juice 100% fruit (Tic Tic Tac Wafer's Keyboard) from Hardcuore on Vimeo.
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