Amazing Advertising Campaign by Brazilian Paint Brand "Coral"

Brazilian Paint Brand has come up with innovative campaign to sell their paints. Instead of traditional advertising campaign they were seen distributing colored lamps in small paint bucket like packages. The idea is to make people paint up the rooms in different color lights and feel the effect of new colors.

It is a creative guerilla campaign. But will colored lights produce the same effect on walls like the paint would? It doesn’t matter I guess. The message comes through very clearly. The campaign will definitely catch eye-balls and reach the brand names to the house-holds. Not every day one sees brands distributing colored lights as publicity stunt.

The most creative idea is the packaging of these small lamps in tiny paint-bucket packages. It would inspire people to “paint” up their rooms in light and later color. Light and colors always interplay well. And painted walls do brighten up the rooms just like lamps do. Re painting one’s dwelling place or den is one of the ways to come alive and fill up the boring space with some vibrancy.